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Damsel Fashion Boutique
Designer fashion shop in Devonshire Road, a great denim and fashion boutique, with top brands such as Paige Premium Denim, J Brand and Nobody. Great tops, t-shirts and accessories. All you need to perfect your look!
Damsel - designer fashion boutique for women -jeans, tops, tees and more, Devonshire Road, Chiswick, W4
Damsel is an independent womens fashion boutique which is owned and run by sisters Kat and Oz Aalam. They wanted to create a place where they themselves would want to shop, so expect a warm environment where you can browse to your heart’s content.
As Kat and Oz have always had a passion for jeans, there is a strong focus on denim, and Damsel stocks some of the top brands in today’s highly competitive market, including Paige Premium Denim, J Brand and cult Australian brand Nobody.
Shopping for jeans can be an overwhelming experience so their advice, expert knowledge and carefully edited selection of styles, helps make the process as stress-free as possible. Their tips and tricks are invaluable and they aim to get you in the right pair within 3 tries. And it’s worth it because nothing beats the feeling of getting a fabulous new pair of jeans!
To complement the jeans, Damsel stocks a selection of luxury tees from Splendid and LnA, tops and tunics from Ella Moss, and sumptuous knits from Madeleine Thompson. They are also one of the largest stockists of Parisian favourite Des Petits Hauts which creates a beautiful layering aesthetic with tops, tunics and knits.
Damsel also stocks original ballet shoe designer Bloch whose jazz flats and ballerinas are the most comfortable shoes you will ever put on your feet. You can also stock up on Spanx, Yummie Tummie vests, Hanky Panky knickers and Falke socks and tights while you’re there.
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